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Book An Appointment

Call or send an email today to book an appointment with one of our seasoned sales professionals. The care and service you will receive is unmatched, and we guarantee you will not be dissapointed!


Jewelry Services


Jewelry Repair

At Pucci’s, we make it as easy and convenient as possible to have your jewelry repaired. We have a master jeweler on-site once a week, so your valuable items don’t even leave the store! Visit us in store, call, or book an appointment for more details on getting your jewelry fixed and looking as good as new!


Store Hours / Location


Store Hours / Location

Pucci’s Jewelers is located at 205 West Boylston Street in West Boylston, MA. We are open Tuesday to Saturday, closed on Sundays and Mondays. Store hours are as follows: Tuesday, Thursday, Friday: 10 AM to 6 PM. Wednesday: 10 AM to 7 PM. Saturday: 9 AM to 4 PM.


Custom Design


Custom Design

At Pucci’s, you can let your imagination run wild as you customize your unique piece of jewelry. Maybe you saw a ring in a magazine that you want to replicate and make your own? Or maybe you have an heirloom diamond you want to set in a pendant, and have your own ideas for how it should look. At Pucci’s you can custom design, from start to finish, any piece of jewelry you can think of by visiting our store.

Unwrapping Love: Creative Ways to Gift Jewelry This Holiday Season

Make the holidays extra special by presenting your jewelry gift in a unique way with these ideas from Pucci’s Jewelers.

a pair of hands holds a gold jewelry box over a tan floral rug.

The holiday season is a time for giving, and when it comes to expressing your love and appreciation, few gifts rival the timeless beauty and sentimentality of jewelry. But why settle for simply handing over a box when you can make the moment even more magical and memorable? This year, embrace the art of creative gift presentation and elevate the joy of giving and receiving jewelry to new heights. In this guide, we'll explore an array of ways to present your jewelry gifts, adding an element of surprise that will leave your loved ones not only enchanted by the jewelry itself but also touched by the thought that went into its presentation. Get ready to embark on a journey of gift-giving inspiration that will make this holiday season truly unforgettable.

A couple in bed discuss the man’s book while the woman opens her own.

In a Book Box

For the literary-loving loved one in your life, there's a charming way to present jewelry that combines their passion for books with the beauty of a thoughtful gift. Imagine selecting a thrifted hardcover book that not only coincides with the tone of the jewelry but also holds sentimental value or a special connection to the recipient. By carefully gluing the pages together and carving out a hidden compartment within the book's pages, you can create a one-of-a-kind book box. This unique presentation not only adds an element of surprise but also allows you to tell a story with your gift, pairing the jewelry with a beloved book that resonates with the recipient's heart. It's a creative and heartfelt way to make your jewelry gift even more memorable and cherished.

An array of chocolates in a heart-shaped cardboard gift box on beige sheets.

With a Gift Basket

Elevate your jewelry gift-giving game this holiday season by presenting your precious treasures in a thoughtfully curated gift basket. Alongside the dazzling jewelry piece, consider adding some essential jewelry accessories like a stylish travel case or a velvet-lined jewelry pouch to keep their new gem safe and secure. To show you care, include a selection of jewelry cleaning supplies, ensuring that their cherished pieces always shine brightly. But why stop there? Enhance their overall experience with a touch of self-care by including soothing bath salts, scented candles, or a plush robe for a bit of relaxation. Don't forget to add some delectable snacks or gourmet chocolates to savor while admiring their new jewelry. This carefully crafted gift basket ensures that every aspect of their special gift-giving moment is a true delight.

An array of red ornaments hang from a Christmas tree.

In Plain Sight

To add a flavor of holiday magic to your surprise, consider hiding your jewelry gift in plain sight by incorporating it into the festive decor of your Christmas tree. With a clear ornament from a craft store, you can create a stunning and unexpected presentation. Choose a shatterproof ornament for added safety and durability throughout the holiday season. Place the jewelry piece inside, securing it with sheer ribbon or a soft, festive fabric, ensuring it stays in place until the big reveal. Watching your loved one's eyes light up as they discover their jewelry gift nestled within the twinkling branches of the Christmas tree is a memory that will last a lifetime. It's the perfect blend of holiday cheer and heartfelt surprise that will make your gift-giving moment truly extraordinary.

A woman sniffs a bouquet of roses, trying to figure out a clue during a scavenger hunt.

At the End of a Scavenger Hunt

For an unforgettable gift-giving experience, consider orchestrating an elaborate scavenger hunt that culminates in the discovery of your jewelry gift. Start by crafting a series of clues and riddles, each leading your loved one on an exciting journey through meaningful places or shared memories. As they follow the trail of hints, the anticipation will build, and the thrill of the hunt will make the reveal all the more rewarding. Finally, at the journey's end, present them with the stunning jewelry piece, waiting like a treasure at the final destination. This creative and personalized approach not only adds an element of excitement and surprise but also showcases the thought and effort you've put into making their gift an unforgettable adventure, creating memories to cherish along with the jewelry itself.

A small dog lays down on a tan carpet, with a wrapped gift sitting on his paws.

From a Surprise Deliverer

Enlisting a surprise deliverer to present your jewelry gift. This idea adds an element of delight and surprise to the gift-giving experience. Whether you secure the gift discreetly to their beloved pet's collar or entrust it to the care of their child, ensure the safety and security of the jewelry piece and your deliverer throughout the delivery process. When their furry friend trots in with the sparkling gift or their child hands it over with a big smile, the moment becomes not just a gift exchange but a cherished memory in itself. This thoughtful gesture enhances the joy of giving the jewelry, turning the moment into a beloved memory that they'll treasure forever.

An array of jewelry gifts, some wrapped, some opened, sits on a hardwood floor.

Find Incredible Jewelry Gifts at Pucci's Jewelers

When it comes to finding the right jewelry gifts that combine elegance, craftsmanship, and personal flavor, look no further than Pucci's Jewelers, your trusted West Boylston jewelry store. At Pucci's, we understand that every piece of jewelry holds a unique sentiment, and that's why we offer an outstanding selection of jewelry options to suit every taste and occasion. With our custom design service, we can bring your vision to life, creating a one-of-a-kind masterpiece that will be adored for generations to come. Schedule an appointment with us and discover the timeless beauty and superior service that Pucci's Jewelers is known for. Your special jewelry gift awaits.


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