Book An Appointment


Book An Appointment

Call or send an email today to book an appointment with one of our seasoned sales professionals. The care and service you will receive is unmatched, and we guarantee you will not be dissapointed!


Jewelry Services


Jewelry Repair

At Pucci’s, we make it as easy and convenient as possible to have your jewelry repaired. We have a master jeweler on-site once a week, so your valuable items don’t even leave the store! Visit us in store, call, or book an appointment for more details on getting your jewelry fixed and looking as good as new!


Store Hours / Location


Store Hours / Location

Pucci’s Jewelers is located at 205 West Boylston Street in West Boylston, MA. We are open Tuesday to Saturday, closed on Sundays and Mondays. Store hours are as follows: Tuesday, Thursday, Friday: 10 AM to 6 PM. Wednesday: 10 AM to 7 PM. Saturday: 9 AM to 4 PM.


Custom Design


Custom Design

At Pucci’s, you can let your imagination run wild as you customize your unique piece of jewelry. Maybe you saw a ring in a magazine that you want to replicate and make your own? Or maybe you have an heirloom diamond you want to set in a pendant, and have your own ideas for how it should look. At Pucci’s you can custom design, from start to finish, any piece of jewelry you can think of by visiting our store.

Safeguarding Elegance by Protecting Your Gold Jewelry

Learn all the dos and don’ts of protecting your fine gold jewelry with this guide by our team of experts here at Pucci’s Jewelers.

a close-up of a lady wearing gold necklaces and a bracelet

Gold jewelry, with its timeless appeal and intrinsic value, is a cherished possession for many. However, this precious metal, despite its quality, is not immune to damage. Understanding what can harm your gold jewelry is key to maintaining its beauty and longevity. At Pucci's Jewelers in West Boylston, Massachusetts, we prioritize the care and protection of your treasured pieces. Learn about what can harm your gold jewelry so that you’ll possess the knowledge you need to avoid conditions that could be damaging to your precious pieces.

The Enemies of Gold Jewelry

Gold, while durable, can be affected by various external factors. Exposure to harsh chemicals, abrasive surfaces, and extreme conditions can compromise its integrity. Knowing the common culprits of damage can help you keep your gold jewelry in pristine condition. Simply being aware of situations where your jewelry is exposed to harmful chemicals will greatly improve your chances of safeguarding your treasures.

a lady wearing gold bracelets

Chemical Reactions

Everyday substances like perfumes, lotions, and household cleaners contain chemicals that can tarnish or corrode gold over time. Even chlorine in swimming pools and hot tubs can weaken and discolor gold jewelry. To minimize chemical exposure, adorn yourself with jewelry last, after applying makeup and perfumes, and remove them before swimming or cleaning.

Physical Abrasion

Gold's malleability, while it makes this metal ideal for jewelry-making, also makes it susceptible to scratches and dents. Contact with hard surfaces or abrasive materials can mar its surface, diminishing its polish and detail. Store your gold jewelry in separate, soft-lined compartments or pouches to prevent them from rubbing against each other or harder materials.

a lady wearing a gold earring sitting by a candle

Environmental Factors

Extreme temperatures and sun exposure can also alter the appearance and structure of gold jewelry. Prolonged sunlight can fade and weaken the appearance of gold, especially in combination with other elements like saltwater or sand. Keep your jewelry away from direct sunlight and drastic temperature changes to preserve its integrity.

Improper Handling

Handling your jewelry roughly can lead to unnecessary stress and potential damage. Clasps and settings, particularly in delicate designs, can be compromised with rough use. Gentle handling and regular inspections by a professional jeweler can prevent accidental damage and ensure the security of any gemstones.

gold jewelry on a table with other objects

Inadequate Cleaning and Maintenance

Neglecting regular cleaning and maintenance can lead to the buildup of dirt and oils, which can tarnish gold over time. Use a soft cloth and appropriate cleaning solutions designed for gold, and consider professional cleaning and servicing periodically to maintain its luster and check for wear and tear. Be sure to stop by Pucci’s Jewelers for jewelry repairs, cleaning, and other maintenance to enhance the longevity of your collection.

Protect Your Gold Jewelry at Pucci's Jewelers

At Pucci's Jewelers, we understand the importance of preserving the beauty and structure of your gold jewelry. Our West Boylston jewelry store offers expert services to help protect and maintain your precious items. From professional cleaning to meticulous repairs and custom design, we ensure your jewelry remains as stunning as the day it was crafted. Visit us to explore our exquisite collection of gold jewelry and take advantage of our comprehensive care services.

Whether you need guidance on daily wear and care or seek to custom design a piece, our team at Pucci's Jewelers is dedicated to assisting you every step of the way. Contact us at Pucci's Jewelers in Massachusetts today to learn more about how we can help safeguard the elegance and durability of your gold jewelry. Let us help you keep your cherished pieces in perfect condition, ready to be admired and enjoyed for generations to come.


Track Order

Returning Customers

Sign in to your account to track orders and view your order history.

Quick Track

Don't have an account? Enter your order number and email address below to track your order.