Book An Appointment


Book An Appointment

Call or send an email today to book an appointment with one of our seasoned sales professionals. The care and service you will receive is unmatched, and we guarantee you will not be dissapointed!


Jewelry Services


Jewelry Repair

At Pucci’s, we make it as easy and convenient as possible to have your jewelry repaired. We have a master jeweler on-site once a week, so your valuable items don’t even leave the store! Visit us in store, call, or book an appointment for more details on getting your jewelry fixed and looking as good as new!


Store Hours / Location


Store Hours / Location

Pucci’s Jewelers is located at 205 West Boylston Street in West Boylston, MA. We are open Tuesday to Saturday, closed on Sundays and Mondays. Store hours are as follows: Tuesday, Thursday, Friday: 10 AM to 6 PM. Wednesday: 10 AM to 7 PM. Saturday: 9 AM to 4 PM.


Custom Design


Custom Design

At Pucci’s, you can let your imagination run wild as you customize your unique piece of jewelry. Maybe you saw a ring in a magazine that you want to replicate and make your own? Or maybe you have an heirloom diamond you want to set in a pendant, and have your own ideas for how it should look. At Pucci’s you can custom design, from start to finish, any piece of jewelry you can think of by visiting our store.

Precious Metals for Everyday Jewelry

Make everyday glamorous with these precious metals used in high-fashion jewelry at Pucci’s Jewelers.

A collection of jewelry of all types, gemstones, and precious metals is messily displayed on a tan cotton fabric

Fine jewelry distinguishes itself from other accessories through luxurious materials like precious metals. Named for their value and beauty, precious metals define the jewelry’s aesthetic. There are many varieties used, but the most popular are gold, sterling silver, and platinum. Each metal evokes its own unique shine, shade, and other characteristics. Find the precious metal that suits you best at Pucci’s Jewelers.

A close-up of a designer sterling silver cuff with diamond encrusted hearts on the ends sits on a cotton piece of peach-colored fabric

Sterling Silver

Sterling silver is among the more affordable and popular precious metals and evokes an elegant, sophisticated aesthetic. Its bright color has long impressed and enchanted the viewer. This material is an alloy, which is a combination of metals, containing 92.5% pure silver and 7.5% other metals, especially copper, nickel, and chrome. Silver is inherently soft and brittle, making it less than suitable for jewelry. With the addition of copper and other metals, it is much stronger and workable. However, sterling silver is prone to tarnishing so it will require frequent polishing.

A closeup of a pair of yellow gold studs with prong-set opals and accenting diamonds sitting on a gray patterned fabric

Yellow Gold

This alloy refers to both pure and reinforced gold. Yellow gold is a classic, timeless metal that symbolizes luxury and status. For thousands of years, people have been inspired by gold’s warm and spectacular hue and incorporated it into clothing, jewelry, and even currency. Today, it is still a jewelry favorite and is used in a variety of pieces. The term “yellow gold” is used to differentiate it from other metals it is used in and in admiration of its warm, natural tone.

A closeup of a white gold overlapping heart accessory set, including stud earrings, a pendant, and a broach, on a white background with red rose petals

White Gold

The brilliant hue of white gold is enchanting. It pairs well with colorful gemstones and makes an expertly-cut diamond look all the more radiant. White gold also looks lovely when accentuated by other precious metals like rose gold and yellow gold. The precious metal’s radiance is derived from a light metal like palladium or chrome that is added to pure gold. Usually, it also has rhodium plating. This causes the metal to appear much more brilliant, but it must be taken to the jeweler on occasion to be re-dipped to cover the natural yellow tone of the gold.

A vintage-inspired rose gold bridal set, including an eternity band and a round-cut halo engagement ring, sits on a marble countertop

Rose Gold

This alloy is beloved for its bold, spectacular, and romantic hue. The metal has a distinctive eye-catching warmth with its rich red-pink color, which comes from the addition of substantial quantities of copper to pure gold. It accentuates bright diamonds glamorously. While some associate rose gold with femininity, the metal’s warm beauty is attractive to every gender.

A woman with acrylic nails holds her platinum side stone diamond engagement ring during a tropical hike


Platinum is among the most luxurious and valuable precious metals. While its peers are alloys composed of multiple elements, platinum is inherently jewelry-ready due to its natural strength. Due to the material’s rarity and use in other industries, this metal is more expensive than most. Its color is comparable to sterling silver and white gold, although it is a bit brighter than its similarly-shaded cousins. Unlike white gold, it never needs to be redipped and never tarnishes.

A couple browses the inventory of a closed jewelry shop through the window while on an evening stroll in the city

Find Everyday Jewelry at Pucci’s Jewelers

At Pucci’s Jewelers, we have been selling the finest jewelry to the West Boylston region for decades. Our wide inventory of luxurious and beautiful accessories from only the top brands ensures that you will be trendy and attractive every day. We also offer a plethora of bridal jewelry including engagement rings and wedding bands for all of Massachusetts’ couples. Everything we do is for our customers. Struggling to find the jewelry you have in mind? Create your own jewelrywith help from our professional goldsmiths and gemologists. No matter what you’re looking for, you are sure to find it here at our showroom. Call (508) 835-6855 or schedule an appointment to learn more.


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