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Book An Appointment

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Book An Appointment

Call or send an email today to book an appointment with one of our seasoned sales professionals. The care and service you will receive is unmatched, and we guarantee you will not be dissapointed!

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Jewelry Services

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Jewelry Repair

At Pucci’s, we make it as easy and convenient as possible to have your jewelry repaired. We have a master jeweler on-site once a week, so your valuable items don’t even leave the store! Visit us in store, call, or book an appointment for more details on getting your jewelry fixed and looking as good as new!

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Store Hours / Location

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Store Hours / Location

Pucci’s Jewelers is located at 205 West Boylston Street in West Boylston, MA. We are open Tuesday to Saturday, closed on Sundays and Mondays. Store hours are as follows: Tuesday, Thursday, Friday: 10 AM to 6 PM. Wednesday: 10 AM to 7 PM. Saturday: 9 AM to 4 PM.

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Custom Design

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Custom Design

At Pucci’s, you can let your imagination run wild as you customize your unique piece of jewelry. Maybe you saw a ring in a magazine that you want to replicate and make your own? Or maybe you have an heirloom diamond you want to set in a pendant, and have your own ideas for how it should look. At Pucci’s you can custom design, from start to finish, any piece of jewelry you can think of by visiting our store.

Aquamarine and Amethyst: The Perfect Gemstones for March and February Birthdays

Celebrate the February and March birthdays in your life with these aquamarine and amethyst birthstone jewelry gift ideas from Pucci’s Jewelers.

A person presents a luxuriously wrapped gift over a coffee table.

Selecting the ideal present for those celebrating birthdays in February and March transforms into a fascinating journey when delving into the realm of birthstone jewelry. February and March are adorned with two magnificent gemstones: the amethyst for February, embodying a rich, violet hue that whispers of royalty and serenity, and the aquamarine for March, mirroring the tranquil and refreshing essence of the sea. Allison Kaufman, whose designs are now featured at Pucci’s Jewelers, stands at the forefront of birthstone jewelry, providing an abundant selection to commemorate the special days of your loved ones with gifts that reflect their unique spirit.

a pair of halo aquamarine stud earrings from Allison Kaufman.

Simple Style

Opting for the perfect birthstone jewelry gift becomes an effortless decision when you consider stud earrings, a definitive and adaptable choice that promises to delight. For individuals celebrating a March birthday, the halo aquamarine stud earrings, meticulously fashioned from 14k white gold, present a refined and significant selection. Stud earrings stand out for their comfort and their ability to lend a subtle elegance to any ensemble. The halo motif, with aquamarine gems encased in a radiant embrace of sparkling diamonds, introduces an enchanting and striking twist to the conventional stud design. Whether marking a momentous birthday celebration or simply expressing your affection, these aquamarine stud earrings are a breathtaking option that will be cherished for generations.

An amethyst pendant with diamond accents and set in 14k pink gold.

Stones of All Colors

Exploring alternative variations of your loved one’s birthstone can be an exciting adventure. Take amethyst, for instance, which is typically associated with the deep purple hue for February. However, amethyst also comes in a spellbinding range of colors, offering a world of possibilities to create a truly distinctive piece. Consider this amethyst pendant, showcasing a gradient of these enchanting hues painted against a 14k pink gold setting. This innovative approach not only highlights the versatility of the February birthstone but also adds a contemporary and artistic aura to the jewelry, making it a perfect gift for those who appreciate the beauty of the unexpected.

a vintage gold aquamarine ring with diamond details.

Golden Opportunities

Selecting the right setting for birthstone jewelry is crucial, and the radiant charm of yellow gold stands out as an excellent choice. Its universal appeal beautifully enhances a diverse range of gemstones, magnifying their natural splendor and brilliance. Celebrating a special moment, such as a March birthday with the tranquil aquamarine, or any other cherished gem, becomes even more memorable with yellow gold's deep and shimmering shade acting as a cohesive background. It brings out the vivid colors and intricate facets of the gemstone. Take, for example, a vintage-inspired aquamarine ring set in 14k yellow gold. This pairing not only imbues the piece with a hint of antique elegance but also allows the aquamarine to radiate with a subtle, golden luminescence. This creates a sensational and appealing accessory that effortlessly transcends passing fashions, evoking the spirit of transcendent refinement.

A horizontal-set amethyst fashion ring with diamond accents.

Flip the Gem

The landscape of jewelry design is constantly evolving, and the trend of horizontal-set gemstones stands at the forefront of this innovation, breathing new life into conventional styles. This approach has captivated enthusiasts and connoisseurs alike, particularly with its application to elongated gemstone cuts. It introduces an audacious and visually striking aspect to pieces, while also offering a flattering illusion of length to the wearer's finger. Birthstone pieces, celebrated for their deep personal meaning, have seamlessly adopted this trend, enhancing their appeal and uniqueness. A prime example of this design evolution is the horizontal-set emerald cut amethyst ring. This extraordinary piece not only highlights the breathtaking beauty of the amethyst, revered as the February birthstone, but also leverages the horizontal orientation to magnify the gemstone's refined lines and vibrant hues.

A pink hexagon-shaped gift box with a blue ribbon sits on a table.

Find Fabulous Amethyst and Aquamarine jewelry at Pucci's Jewelers


When it comes to sourcing the ultimate birthstone jewelry gifts, Pucci's Jewelers stands as your premier West Boylston jewelry store. Our expansive array houses an eclectic mix of birthstone jewelry, ranging from timeless classics to modern masterpieces, guaranteeing that you'll find the perfect token to commemorate your loved one's milestone moments. For those in pursuit of a one-of-a-kind treasure, our skilled craftsmen are at your service to provide custom design services. We also pride ourselves on offering exceptional jewelry repair services, ensuring that your beloved items remain in immaculate condition for years to come. Visit us at Pucci's Jewelers today, and allow our seasoned team to assist you in selecting or customizing a birthstone jewelry gift that promises to be adored indefinitely.

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